This year marks the debut of Ye Scallywag!, a day-long music, craft beer, wine and food festival in San Diego, CA.
The world could use a little more guitar, and pop rock project Viv and the Revival agree. According to the artist’s social media pages, he introduces himself as Viv and labels anyone who enjoys music as “The Revival.” What revival is he referring to exactly? A modern restoration of rock, perhaps? The answers may lie in his latest album The Introduction, out October 8th, which features that trademark sound of riff-inspired music with catchy, poppy melodies and themes. The album definitely offers upbeat, energetic danceability (that better be a word!); and while it leans more on the pop side than any other genre, the heavy influences are still mixed in here and there across the album. And all of this comes from a musician who very humbly accepts and appreciates every one of his fans, which makes me want to say, “rock on, revivalists!”
The Indie writer Toni Rivera spoke with Viv from Viv and the Revival about his upcoming new album and what the current music industry means to a rock artist like himself.
TheIndieSD: What is your favorite song that you have recorded?
My favorite is probably “Criminals” which is on my new album “The Introduction”.
TISD: You have a new album “The Introduction” coming out on October 8th. What should we expect from the album? How will it allow us to get to know you and your music?
It’s a big record with a lot of universal themes in it. Everyone can relate to the lyrics and see themselves in the songs. I poured my heart and soul into this album and the things I talk about are very important to me, so the lyrics will allow everyone to get to know me.
TISD: How was it recording the album?
It was an adventure. I learned so much about music and songwriting throughout this whole process and grew a ton as an artist. I became a different person since the completion of this record.
TISD: If you could create a duet or collaboration with any artist/band, who would it be? Why?
My number one would have been either Michael Jackson or Bob Marley, but from all of the amazing people out now, maybe someone like Adele or 30 Seconds to Mars. They’re just so talented and I really admire the message in their songs.
TISD: What inspires you to create music?
Everything inspires me. Everything about life and the world makes me want to be creative and say the things that are on my mind.
TISD: How do you feel about being a musician in today’s world?
It’s a really special time I think to be a musician. Things have changed but there is so much amazing music at everyone’s fingertips. You can find 50 new bands everyday that you end up loving. I do wish that live shows still had as much importance as they did back in the day. I think that’s where you really get to know and understand an artist or band, when you see them bare their soul live.
TISD: What things do you take from your personal life and put into your music?
I don’t write about personal things, but I write about universal topics that matter to me. Topics that everyone can relate to. I’m sure a lot of personal things end up coming out somehow though on my songs without me even realizing it. It’s like subconscious therapy.
TISD: There are a lot of things going on in the world and some artists are taking on these themes, such as Macklemore with his song about same sex marriage and Boyce Avenue with a song about suicide. How do the things going on in the world affect you and your music?
Everything affects my music. I try to be open and compassionate, and once you let your guard down, you’re vulnerable and can truly write from your heart.
TISD: Do you remember your first concert? How did it affect you?
Well my dad is a professional drummer so I’ve been going to concerts since I was a little kid. The first big concerts that I went to were in high school, seeing Tom Petty, Incubus, The Used, a bunch of bands. Every time the lights went down right before the show started, I would get these chills and goosebumps and I would just say to myself, “you have to do this!”
TISD: How do your fans impact you?
My fans are amazing! They have supported me from the very beginning and have grown and changed along with me. They’re the reason why I do this.
TISD: What’s one thing you would want to say to everyone who’s supported you?
From the bottom of my heart, I can’t even thank you enough for the support! It truly means the world to me, and I don’t know where I would be without all of you, so thank you!
Now with four EP’s under his belt, national television recognition, and a full-length album released soon, Viv and the Revival is set to leave a mark this year. According to his bio, when asked about his Revival, Viv stated:
“I was feeling rundown with music and was searching for something. When I found that passion reignited, it felt like a revival for me – a new start and it was super important for me to get that message out. Every day, you can achieve whatever you want to, be who you want to be, and do what you want. There’s no limit to how good someone can be. This is the Revival. We’re all here to make a big noise. We’re all here to shake things up. We’re all here to change the world. This is your moment, this is your time, this is your world, and this is your Revival.”